I have come to the realization that I will not make any money from this blog. Oh well, it won't stop me from reading and providing my haphazard insight to the world.
Corporate Social Responsibility, this is something that is important in business if you want to satisfy your customers. Especially us Millennials.
This book Ethical Chic: The Inside Story of the Companies We Think We Love has really had me take an even closer look at the company I work for. There is no way it is even trying to be a Tom's of Maine or Starbucks. It cares more about the bottom line than the environment. All but one of my companies' locations pays everyone what is more than a living wage, considering it is in the largest city one would think maybe they should be on par with their sister locations.
The rundown of Corporate Social Responsibility is that there are pillars to adhere by, the environment and employee welfare. Obviously for the environment one wants to reduce their environmental footprint. With employee welfare it is just that, pension, benefits, living wage, flex time and working conditions.
The companies Ms. Hawthorne features are Tom's of Maine (never heard of it before), Timberland (I think I knew it was shoes), Starbucks (yum Chai Tea Lattes and Oat Fudge bars), Apple, Trader Joe's and American Apparel (never stepped foot in their store).
The longest chapter is about Apple, I found this chapter boring maybe because this company did not have the same diversity with the pillars of corporate social responsibility as the other companies.It could also be that Apple is in the news and I think everyone knows the history of the company.
The company I found most fascinating was American Apparel, how a clothing company can actually make it in North America by making the clothes in North America was just a great read. Google a company named Illbury and Goose, they are trying to do the same thing in my neck of the woods. Minus all the American Apparel scandal.
Trader Joes, I think they could encourage the use of reusable bags by being like Loblaws and the other grocery stores by making customers pay for each bag used. The buyers for this store seem a little out there but people will buy whatever they want I guess.
Because I don't want to give too much away (and I am hella tired from my not corporate socially responsible job) you can get the book here:
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